Most businesses look for personalized business gift ideas for the loyal customers on your holiday and New Year's List. But why not say thank-you with personalized gifts year-round? It's a win-win and goes a long way to promote customer retention within your brand.
Many businesses like to send their customers and clients year-end gifts to thank them for their business throughout the year. Some send food items, some send novelty items and some will send special cards of appreciation. There really is no strict rule to follow with holiday gift giving except that the gift should be a thoughtful one. You don’t want your gift to be too expensive or extravagant and yet it should not look cheap. I personally don’t think this is the time for that swag coffee mug with your logo either unless it is a really, really nice one. And not something that was left over from the last trade show you attended. Also, I would stay away from the gag gifts, as they really don’t send the right message of thanks.
Birthday and greeting cards should be sent to everyone on your client list but you should do something more for your loyal customers. Maybe something like a fruit basket, custom chocolate pack, or gift card. Make sure you enclose a personalized thank you note expressing your gratitude. You should hand deliver the entire package for maximum results. And if you mail them, be sure and mail early so they arrive before offices close for the holidays.
This is a great time to get to know your customer. Let them know that you get them. Have you ever thought of what your customer would want for a gift? Maybe something that speaks directly to their hobbies...or what about including family in your gift giving? This helps you to connect on a deeper level with your customers. Do you have someone on your list that might love something a little out of the norm?
Take a look at the "MAN CRATE" products, that actually comes in a little wooden crate, with a small but functional, and necessary crowbar. It may not be for everyone on your list. But wouldn't it make for a WOW business gift moment for your VIP clients?
How can you kick a business gift up a notch? Do you have a way to welcome new clients or members? A hot onboarding trend right now is Welcome Boxes. Do you have a membership site? These boxes are packed with unique and very on-brand items. Welcome boxes help you to reach out to your new member showcasing your branding and message in an amazing touch-point opportunity. You might even consider creating a physical planner for your group. This allows them to be in contact with your message and training on a daily basis. This promotes greater membership retention and potentially gives you higher success rates.
If you have a course or training, a planner, journal or a physical workbook gives you a leg-up on the competition, especially in the online space. A welcome box also offers a social media share opportunity. Encourage your members to take selfies and share their welcome box opening with their friends on social media.
Have you ever struggled with getting your message to the 'Decision Makers'? Sometimes executives have people who are hired to filter through the basic everyday tasks. Like going through the mail. But, it is a little-known fact...that most times...packages are held and opened by the executives themselves. So the next time you have trouble reaching the top...perhaps a little 'Notice Me' gift with a custom card, perhaps is in order. This type of business gift doesn't necessarily need to be expensive, but it does need to be from the heart. Swag with your company logo in this instance simply won't do.
Do you have a way to welcome new clients or members? A hot onboarding trend right now is Welcome Boxes. Do you have a membership site? These boxes are packed with unique and very on-brand items. Welcome boxes help you to reach out to your new member showcasing your branding and message in an amazing touch-point opportunity. You might even consider creating a physical planner for your group. This allows them to be in contact with your message, and training on a daily basis. This promotes greater membership retention, and potentially gives you higher success rates. If you have a course or training, a planner, journal or a physical workbook gives you a legup on the competition in the online space.
Also, use this opportunity to let your clients know when you’ll be closed for business during the holidays and if you are offering any year-end specials. You will be able to connect with your clients and customers, in a truly sincere way, that will last the whole year round. And that you truly appreciate their business. Year-end discounts are a great way to show your appreciation to your top clients. Or specials for those customers who can need more tax expenditures before the end of the year.
How do you express gratitude to your customers during the holidays? Which customer business gifts have worked best for you? Let us know in the Facebook group. We look forward to hearing your holiday ideas for connecting with your customers.